![]() ![]() ![]() No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. They follow different sets of rules, pursue different goals, and speak their own language. ![]() ![]() What’s clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. Many researchers have the horror stories to prove it. Most scientists and researchers aren’t prepared to talk to the press or to policymakers-or to deal with backlash. The Center for Communicating Science at Virginia Tech BooksĮscape from the Ivory Tower: A Guide to Making Your Science Matter The Alan Alda Center for Communicating Science works to enhance understanding of science by helping train the next generation of scientists and health professionals to communicate more effectively with the public, public officials, the media, and others outside their own discipline.ĪAAS Center for Public Engagement with Science and Technology Alan Alda Center for Communicating Science ![]()
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